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How To Respond to
Customer Reviews

Most marketers are focused solely on acquiring as many glowing 4- and 5-star reviews as possible. But companies that aren’t paying equal attention to their negative reviews are missing out on some valuable – and perhaps surprising – opportunities. Whether companies like it or not, when buyers are researching products, negative reviews are some of the most viewed content. User behavior on G2 Crowd supports this: negative reviews (those with 1 or 2 stars) on our site get 200% to 300% more clicks and views than positive reviews.

Positive or negative, responding to reviews acknowledges and addresses the comments of the reviewer and gives you the opportunity to offer insights from your brand.

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Mark Turin


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