etouches first came to G2 Crowd as a way to generate qualified leads, but have seen much more from the site: a place to help their future customers to justify their purchasing decisions.
etouches works closely with G2 Crowd to collect verified user reviews, promote brand awareness, and build up a repository of data to educate prospective clients. After running a review campaign, etouches was recognized as a High Performer by reviewers on G2 Crowd’s Winter 2016 Event Management Platform Grid℠ report, and now utilizes their standing in the report and updated profile as a resource for sales and marketing. They benefitted from G2 Crowd review data and testimonials, qualified leads, and competitive intel.
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