When InsideView joined G2 Crowd, they faced the challenge of how to leverage their customers' voices to differentiate themselves in the noisy sales enablement software market.
InsideView licensed G2 Crowd’s Compare report for use in a pay-per-click (PPC) campaign. The intention of the campaign was to generate qualified leads to add to the InsideView sales pipeline. The campaign generated more leads than any previous campaign and made up for 14 percent of InsideView's PPC leads, overall. To learn more about how InsideView leverages G2 Crowd, read the full case study below.
Data collected from G2 Crowd gives you the proof that you need to stand out from other products in your space and is a resource for your sales team to close deals. Contact G2 Crowd to learn more about educating and engaging with your prospective buyers.