Case Study

G2 Crowd data powers worldclass marketing campaigns

Fuse Workforce Management uses G2 Crowd to generate high-quality leads, as well as influence all of their other deals. Fuse feeds prospects to their profile on G2 Crowd at every stage of the sales cycle. By referencing their G2 Crowd profile in demos, linking to their profile in follow-up emails, and highlighting side-by-side comparisons of their product versus a competitor’s, Fuse has converted prospective buyers into paying customers.

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“If you deliver a high-quality product and a high-quality service in a service industry, then you need as many channels to spread that word and G2 Crowd is a great place to do that.”

John Duval
CEO at Fuse Workforce Management