For highly competitive markets, Certify was looking for something to help their sales team set itself apart from the competition.
After licensing the G2 Crowd Expense Management Grid Report and gating it behind a lead form on their website, Certify generated more than 660 qualified leads. From May 2014 to February 2015, the Grid Report became the most downloaded piece of content on Certify's website. Using the report to generate leads, Certify saw a 2 percent conversion rate and an impressive 464 percent ROI. Certify's marketing department is able to leverage the report as a key component in their word-of-mouth branding and content marketing efforts for driving leads, and their sales department is able to use the report to educate buyers
A G2 Crowd Grid℠ report is a tool for marketing, content, and sales collateral - software buyers can educate themselves on your software and read through third-party-validated customer feedback. To license a report, please reach out to G2 Crowd below.