Case Study

Engaging active buyers on G2 Crowd drives results

Act-On is one of G2 Crowd’s oldest customers. Since late 2013, Act-On has made use of both the Branding subscription and various category reports. In addition to prospecting the active buyers who engage with them via their product profile, Act-On uses G2 Crowd content in their marketing programs. They leverage segmented Grid reports to tailor sales conversations based on the prospect’s company size and promote the category Grid reports across all channels to highlight their Leader status in the Marketing Automation category on G2 Crowd.

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“I look at G2 Crowd as being another channel for us to get in front of the right type of buyer that is in need of our solution. While it’s not high volume, it’s high quality. We’ve closed hundreds of thousands of dollars off of G2 Crowd.”

Paige Musto
Senior Director, Corporate Marketing at Act-On Software, Inc.