A Landmark study for B2B providers

2018 Benchmark Report: The Impact of Reviews on B2B Buyers and Sellers

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A Benchmark Report for B2B Sellers

In Autumn 2017, OnTarget Consulting & Research in partnership with G2 Crowd and Heinz Marketing, conducted a survey to understand the impact reviews have on purchases for B2B buyers, how marketers are using reviews in their marketing efforts, and the connection between the two of them.

Nine out of 10 B2B buyers are more likely to purchase a product after reading a trusted review, but only one in five companies companies not utilizing reviews are considering adding them into their marketing mix. 

Download the report to see the effect reviews have on B2B buyers, the results marketers are seeing from using reviews, and actionable insights to implement a review strategy at your company.

Download your copy of the report now!

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Join us for our panel discussion webinar on Thursday, November 16th, where industry leaders will discuss the findings of the report, implications for your B2B business and actions you can take.  Plus one webinar participant will win a $50 Amazon gift card!  Register now and learn more here: 

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Thursday November 16, 10AM PT / 1 PM ET

Join us for our upcoming webinar with Heinz Marketing discussing the results of the report and action steps you can take to integrate reviews into your marketing strategy.  

You'll gain knowledge from industry leaders including Matt Heinz, CEO & President of Heinz Marketing, Adrienne Weissman, Chief Customer and Marketing Officer of G2 Crowd, Paige Musto, Vice-President of Corporate Marketing at Act-On, and Nancy Nardin, Founder of Smart Selling Tools. 

You'll learn about:

  • Using reviews to increase credibility and instill confidence in your prospects
  • Establishing a stronger presence in the marketplace
  • Overcoming the fear of negative reviews
  • Utilizing reviews to more effectively impact every stage of the buyer’s journey
  • Implementing a continual review strategy with data-driven approaches

Plus one webinar participant will receive a $50 Amazon gift card, just in time for all of that holiday shopping!

Can't make the webinar live?  Register and we'll send you the recording to watch at your convenience!